Hello! We are afternoon
afternoon is the brainchild of three experts who work in and love the world of branding and business. At afternoon, verbal meets visual, intuition meets analytics, and rationality meets creativity. The result is a team that can work with brands inside and out, and can make them sparkle — whether they are big or small.
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Strategy & Branding
I've been a brand and marketing expert for nearly a decade, and have worked with some of the top brands in the country. My expertise includes brand building, deployment, communication strategy, and campaign conceptualisation. I work on everything it takes to take a brand to market. I've also developed loyalty programs and media plans in the past, and work closely with PR agencies to improve brand image and publicity. I have a MBA from Monash University, Melbourne.
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Storytelling & Research
I am an anthropologist, storyteller and writer. For brands, I take 'content' work to the next level by first, creating the perfect tone of voice for the brand - a process which is typically the result of in-depth quantitative and qualitative research. I then conceptualise and create messaging that best communicates the brand's larger goals, ambitions and fun nuances. I graduated with a PhD in anthropology from UCLA in 2015.
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Design & Visual
I have 10+ years of experience in brand identity, packaging, web design and illustration. I graduated from the Academy of Art, San Francisco with a BFA in graphic design, and have worked with several leading brands in India since. In 2015, I set up Bull Design: a visual communication studio based in New Delhi.
What do we do?
We love solving business problems creatively. We do this by doing qualitative and quantitative research and by looking at some amazing data-led insights. This follows with creative strategies that will take you to the place you want to be.
All these services are in the happy gamut of what we do:
Story Telling & Research
We marshal the power of words to tell stories about the brand across print and digital platforms. Whether an instagram campaign, a zine, a script or a newsletter – we’ll nail the right tone of voice for you so that your communication is distinct and seamless.
Design & Visual
Design is a language, and we’re obsessed with the power of visual storytelling. We think about brand aesthetics deeply, and in conjunction with what we gather from our insight deep-dives. This creates designs and visuals that last - be it short films, reels, logos, signage or graphics for social.
Strategy & Branding
The brand strategy is a crisp articulation of your brand. It is a clear understanding of actionable principles that will help anchor the brand’s positioning, values, vision, and story to appeal to loyal and new consumers.